Trickshot Digital is committed to protecting your privacy and we promise to treat it securely, fairly and lawfully.

When we collect any personal information through our website and technology platforms, we will be transparent about what we collect, why we collect it and how we intend to use the data.

Protecting our customers is at the heart of everything we do at Trickshot Digital and protecting your information is no exception. We use cookies on our website(s) and other similar technologies to collect anonymous data so that we can improve and enhance your experience when you use our services. These cookies allow us to:

  • Make our website work as effectively and efficiently as possible.
  • Enhance your browsing experience
  • Arrange content to match your preferred interests more quickly
  • Collect statistical information to provide us with information on how our customers use our website and our products.

We will collect information about how you use our website to:

  • Remember how far you are in the online application form you are completing
  • Provide advertising that is more relevant to you when you are visiting our, or other, websites promoting our products for example via retargeting cookies
  • Track the effectiveness of our online and offline marketing campaigns.

You may wish to prevent the use of cookies on your browsing experience by adjusting your browser settings (for information on to do this please see below Accept or Block Cookies)

What are Cookies

“Cookies” are small piece of text files which are sent to your browser and stay on your computer or mobile device when you visit our website. Cookies do not damage your device they are used to ‘remember’ you when you visit our website again. Cookies alone cannot be used to identify you.

A cookie will transport information about how you use our website to us. The cookie does not keep any of the data it collects.

Cookies are often referred to as




cookies, depending on how long they are used:

  • Session cookies only last for your online session and disappear from your computer or device when you close your browser.
  • Persistent cookies stay on your computer or device after the browser has been closed and last for the period specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated.

In addition to how long a cookie is kept on your computer, a cookie is then divided into four types:

Strictly necessary cookies

These cookies are essential to enable services you have specifically requested such as requesting a quote and/or purchasing a product.

Strictly necessary cookies Purpose Period
AcceptCookies To check that the user has accepted the cookie policy previously. Persistent – 10 Years
ASP.NET_SessionId Used to remember information required for navigation and other site interactions such as your details throughout the purchasing process.


Overview of Microsoft privacy


ARRAffinity Used to request routing and load balancing by our hosting platform, Microsoft Azure. Session

Performance cookies 

These cookies collect information about how you use our website, for instance which pages you visit most often, and if you experience error messages. These cookies don’t collect information that identifies you. All information is aggregated and therefore anonymous. They are only used to improve your experience whilst visiting our website.


Performance cookies Purpose Period 
_ga, _gauid Google Analytics is Google’s free web analytics tool that helps website owners understand how their visitors engage with their website. Google Analytics collects information anonymously, and reports website trends without identifying individual visitors. Universal Analytics is a set of technological innovations that improve the way data is collected and processed in Google Analytics. Universal Analytics uses cookies to track visitor interactions. These cookies are used to store information, such as what time the current visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it. Different cookies are used for each website, and visitors are not tracked across multiple sites. Persistent – 30 days

Functionality cookies  

These cookies allow our website to remember choices you make and help us provide enhanced, more personal features. The information collected is anonymous and we cannot track your browsing activity on other websites. Trickshot Digital uses these cookies to support social media and gives you the opportunity to watch one of our adverts.

Functionality cookies Purpose Period 
SiteVisitorid Used to track returning visitors for marketing purposes Persistent – 6 Months
Hotjar Tracking Hotjar records mouse clicks, mouse movements, page scrolling and text keyed into website forms. There is no personal or payment data collected. All personal or payment data is masked and not visible to Neilson Financial Services. Data collected by Hot Jar from the Trickshot Digital website is used to improve our website functionality and usability. The information collected is stored and is used for aggregated and statistical reporting. For more information please visit https://www.hotjar.com/ 365 days
VWO VWO uses cookies to run tests and track user information. The cookies keep track of the variation of content a user has viewed and help to serve the same content variant to other users consistently; track goals completed by users; and determine whether a user is part of a test. 100 days – VWO


Targeting/Advertising cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see the same advert and help us measure the effectiveness of advertising campaigns.

Targeting / Advertising cookies Purpose Period 
SiteVisitorid Used to track returning visitors for marketing purposes Persistent – 6 Months
YouTube We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on the computer once clicking on the YouTube video player, but YouTube will not store personally identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.


Read more at YouTube’s embedding videos information page.


Third Party
Doubleclick Dart Floodlight and media tags Used to collect information from visitors who have entered our website via display, search and pay per click advertising. We use the information to track behaviour from this channel through to sale so we can review and improve our online service. Persistent – 30 days
Facebook Pixel Used to measure and optimise performance as well as to build audiences for advertising campaigns served on Facebook and other third party sites. For example, it allows us to deliver ads to people who have previously visited our website or purchased our products. It also allows us to measure and understand the actions that people take on our website, get insights about the people who interact with our website and limit the number of times someone sees an ad. Adverts are served after someone has visited our site using non-personally identifiable information. For further information about the Facebook Pixel please see: https://en-gb.facebook.com/business/help/651294705016616 180 days


Apart from cookies we also use local storage and tags to help us enhance your browsing experience.

  • Local storage is like a cookie, except the information collected by local storage is not sent to an internet server unless there is a specific reason for us to store the data collected (i.e. for analytics purposes).

Like cookies, local storage is stored locally on your machine, within your browser like cookies, history, saved pages, etc. Local storage contains ‘name/value’ pairs (i.e. postcode / SL1 1JL, surname / ‘Smith’) and a web page can only access data stored locally within its domain.

  • Tags are a small piece of code which is placed on our website and collects data. This code would only collect data on our website. A tag will not be stored on your browser; however, it may use a cookie which could be placed on your browser.