Wednesday, April 3, 2024


LetsGoCover is a UK-based Life Insurance broker that needed to take charge of its lead generation. So we helped them out!

Above all they wanted a steady flow of high-quality PPC leads to fuel their internal sales team – a tall order when starting from scratch.

The Challenge

The Life Insurance space is a fierce battleground, with lead generators, insurance providers, and brokers all competing for the same pool of traffic. Putting upward pressure on CPC’s & lead costs.

Our Approach

We knew traditional tactics wouldn’t cut it. So, we crafted a custom strategy. Our unique BOC campaign structure allowed us to reach more potential customers and refine our ads for maximum impact – all while keeping CPC’s lower than what competitors were paying.

We also meticulously eliminated irrelevant keywords, ensuring every click was from a genuinely interested prospect. And most importantly, we didn’t just track leads – we analysed actual sales data from LetsGoCover’s CRM to fine-tune our bidding for the conversions that truly mattered.

To top it off, clever pay-for-conversion display campaigns gave us a second chance to win over site visitors who hesitated initially, whilst minimising costs.

life insurance_keyword_research

The Outcome

The results spoke for themselves. LetsGoCover went from zero to an impressive 80+ leads per day, achieving the consistent flow they desired. All under projected cost.


Ready to write your success story?

Our data-driven, creative PPC approach can unlock similar results for your business. Let’s discuss how we can help you conquer your market and fill your sales pipeline with quality leads. Contact us today!

Note: Some elements of this case study may have been redacted or edited to protect sensitive business information that relates to LetsGoCover.

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Kian N'Jie

PPC Lead

Kian has worked in just about every vertical you could think off. He's also been recognised across the paid media industry, speaking at events such as Brighton SEO.

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